Winds of Change – Aditi Gupta

 Aditi Gupta women entrepreneur educating Indian girls on menstruationA thick hard-bound research report with the student name etched in gold on the black cover, stacked away in a college library. Unfortunately, that’s the fate of most student research projects.

Meet Aditi Gupta, who chose to ensure her college project is more than just a hard-bound report. A post graduation research scholar at National Institute of Design, India, Aditi turned her project into an entrepreneurial venture to spread awareness on a taboo subject in India – menstruation

Her project was aimed at studying the awareness levels of girls living in semi-urban areas in India, and she learnt the fundamental problem was the embarrassment and shame associated with menstruation due to lack of education and age old myths. She interviewed young girls, their mothers and grandmothers, and found that they were all in denial and would not openly talk about this subject. She says, “Girls look up to their mothers to make them aware, where as the mother thinks it is the school’s duty to educate, and the school text books discuss this subject when the girls have already gone through their menarche.”

It was these findings, clubbed with her own life experiences that inspired Aditi to start ‘Menstrupedia’ to bring a change and spread awareness. Aditi & her husband wanted to create comic books as a medium to educate young girls about the subject, and soon the idea evolved to a website – www.menstrupedia.com.

Aditi’s family has been a big support in the project. Initially her mother was uncomfortable with her doing the user research but as soon as the comic book started shaping up, both her parents became very supportive and rather take pride in the project. Aditi tested this idea with the girls in her neighbouring buildings and a tremendous response validated the need for such a medium. Due to lack of funds and little work experience, Aditi had to delay the creation of these comic books. Instead, she took up a job in the eLearning industry, which helped her gain relevant experience. Additionally, she and her husband saved their earnings for this venture, and finally launched the Menstrupedia website in 2012. The Menstrupedia comic book is scheduled for a launch in March this year.

“The idea is to tie up with as many schools and NGOs in the semi urban and urban parts of the country to include the comic as part of prescribed syllabus,” shares Aditi. “We are also in talks with a US-based personal care company to jointly work on the subject and to explore an opportunity to sell these comics online.”

As a young entrepreneur and a self-funded venture, Aditi plans to leverages technology, social media and crowdsourcing to take the project forward. Aditi shares, “When we create vernacular versions of the comic, we will leverage online communities to help and validate. We are also leveraging Facebook and YouTube to spread awareness.” They also plan to launch a mobile app, which will remind girls of their cycle dates through an SMS or alert.

Team WEBO Power wishes Aditi and her venture the best in helping girls transition to womanhood, and in creating winds of change.

Interviewed By: Sakshi Aggarwal, Team WEBO
Posted On: February 7, 2013

Tags: , , , , , , , , , , ,

4 Comments on “Winds of Change – Aditi Gupta”

  1. SUDHA BHUTADA #

    excellent start to aware community.

    December 20, 2015 at 12:02 pm Reply
  2. Dear Aditi ,

    I have sent a email to your gmail id , Pls have a look and revert.I would like to associate with you in popularizing and marketing the idea.

    waiting for you revert

    September 29, 2014 at 8:09 am Reply
  3. Thank you for having a look at Menstrupedia.
    Feel free to reach me at: aditi.aditi05@gmail.com

    June 12, 2013 at 9:40 am Reply
  4. Satyabrata #

    I read the pages of ur website and went thru the youtube video…
    I need ur mail id so that i can keep in touch with u…

    we have small grps of students who r interested to do work in the same area

    June 11, 2013 at 4:44 pm Reply

Post a Comment