Dove video strikes an emotional chord

A friend once told me – “Don’t trust your mirror, it does not do justice to you. It only shows you yourself in two dimensions. Its the third dimension of you that I can see which makes you who you are.”

Dove’s video seeks to deliver a similar message. It shatters the proverbial mirror and shows women how much more beautiful they are than they had taken themselves to be. The Dove “Real Beauty Sketches” video does what my friend had promised to do for me – showing the hidden dimension that makes us who we are!

Dove does not deliver a good complexion to those who use it, it delivers confidence. Dove has taken the task of its products and attributes a step further. Over eleven million views and a highly viral effect is no surprise. When brands live what they stand for, such an effect is almost natural. But that alone may not be enough. Dove has shown how emotionally connecting with today’s consumers has been made easier than ever before. Great video, great concept, great execution. Great results will follow – naturally!

Source: http://digitallythere.com/

Posted By: Summi Gambhir, Team WEBO
Posted On: April 22, 2013

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2 Comments on “Dove video strikes an emotional chord”

  1. Supriya #

    Such an important lesson to internalise for all women!!

    May 24, 2013 at 5:46 am Reply
  2. achla.bhardwaj@digivationworld.com #

    Thanks for sharing this heart touching video. We would be well served to recognize our true potential and realize our dreams.

    April 22, 2013 at 10:36 am Reply

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